/* Clarissa Lopes — design system (v3, ticket médio-alto)
   Para mudar a identidade: edite só estas variáveis.
   Por que esta paleta: o vermelho vivo da v2 lia como urgência/promoção.
   Para estética e beleza de ticket médio-alto, o código é outro: marfim,
   preto profundo, bordô (sofisticado, não gritante) e champanhe/dourado
   só em detalhes — nunca como texto sobre fundo claro, para não perder
   contraste. O bordô mantém o eco da palavra cursiva do feed, sem o
   apelo de liquidação. */
:root{
  --cream:#faf6f0; --cream2:#f1e8dc; --nude:#e6d3c3;
  --ink:#1b1815; --ink2:#4a3f3a; --muted:#7a6d66;
  --accent:#7c2d3e; --accent-dark:#5f2230; --gold:#c2a36b;
  --white:#fff; --line:rgba(23,19,15,.12);
  --font-display:"Fraunces", Georgia, serif;
  --font-script:"Pinyon Script", cursive;
  --font-body:"Manrope", system-ui, sans-serif;
  --radius:22px; --radius-sm:14px;
  --shadow:0 24px 50px rgba(32,24,22,.14);
  --ease:cubic-bezier(.4,0,.2,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--font-body);color:var(--ink);background:var(--cream);line-height:1.65;font-size:17px}
a{color:inherit}
img{max-width:100%}
.wrap{max-width:1140px;margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-9999px}.skip:focus{left:16px;top:16px;background:var(--ink);color:#fff;padding:10px 14px;z-index:100;border-radius:8px}
h1,h2,h3{font-family:var(--font-display);line-height:1.12;letter-spacing:-.01em}
h1{font-size:clamp(2.4rem,5.2vw,4.3rem);margin:.4em 0 .35em}
h2{font-size:clamp(1.9rem,3.6vw,3rem);margin:.3em 0 .4em}
h3{font-size:1.35rem;margin:.2em 0 .4em}
.lead{font-size:1.12rem;color:var(--ink2);max-width:640px}
.accent{color:var(--accent-dark);font-style:italic}
.script-accent{font-family:var(--font-script);font-weight:400;color:var(--accent);font-size:1.28em;line-height:.9;letter-spacing:0;white-space:nowrap}
.eyebrow{font-size:.78rem;font-weight:800;letter-spacing:.18em;text-transform:uppercase;color:var(--accent-dark)}
.eyebrow.light{color:var(--nude)}
.micro{font-size:.9rem;color:var(--muted)}
.micro.light{color:rgba(255,255,255,.75)}

/* Botões: pílula, impossível de ignorar, sem retângulo sem graça */
.btn{display:inline-flex;align-items:center;gap:.5rem;justify-content:center;background:var(--ink);color:#fff;text-decoration:none;font-weight:800;padding:15px 26px;border-radius:999px;border:2px solid var(--ink);transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s;cursor:pointer;box-shadow:0 12px 28px rgba(23,19,15,.28)}
.btn:hover{transform:translateY(-2px) scale(1.02);background:var(--accent);border-color:var(--accent);box-shadow:0 18px 34px rgba(124,45,62,.4)}
.btn-small{padding:11px 20px;font-size:.92rem;white-space:nowrap}
.btn-big{padding:18px 32px;font-size:1.08rem}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff}
.btn-light{background:#fff;color:var(--ink);border-color:#fff;box-shadow:0 14px 30px rgba(0,0,0,.25)}
.btn-light:hover{background:var(--cream);color:var(--ink)}

/* Header */
.header{position:sticky;top:0;z-index:50;background:rgba(251,247,241,.88);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px 24px}
.logo{display:flex;align-items:center;gap:12px;text-decoration:none}
.logo-mark{width:46px;height:46px;border-radius:50%;background:var(--ink);color:var(--cream);display:grid;place-items:center;font-family:var(--font-display);font-weight:700;font-size:1.05rem;flex:none}
.logo-text{font-family:var(--font-display);font-size:1.35rem;line-height:1;font-weight:700}
.logo-text em{font-style:italic;color:var(--accent-dark)}
.logo-text small{display:block;font-family:var(--font-body);font-size:.62rem;letter-spacing:.28em;text-transform:uppercase;color:var(--muted);margin-top:4px}
.nav{display:flex;gap:22px;font-weight:700;font-size:.95rem}
.nav a{text-decoration:none}.nav a:hover{color:var(--accent-dark)}
.menu-btn{display:none;background:none;border:1px solid var(--line);border-radius:10px;padding:10px 14px;font-size:1.2rem;cursor:pointer}
.mobile-nav{display:none;flex-direction:column;gap:6px;padding:0 24px 18px}
.mobile-nav a{text-decoration:none;font-weight:700;padding:10px 0;border-top:1px solid var(--line)}
.mobile-nav.open{display:flex}

/* Hero: assimétrico, texto maior que a imagem */
.hero{padding:64px 0 30px;background:radial-gradient(700px 420px at 85% 10%, var(--nude), transparent 70%), var(--cream)}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:start}
.hero-ctas{display:flex;flex-wrap:wrap;gap:14px;margin:28px 0 14px}
.proof{list-style:none;padding:0;margin:32px 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.proof li{border-top:2px solid var(--gold);padding-top:12px}
.proof strong{display:block;font-size:.98rem;line-height:1.35}
.proof span{font-size:.86rem;color:var(--muted)}
.hero-hook{max-width:1140px;margin:44px auto 0;padding:22px 24px;font-family:var(--font-display);font-size:clamp(1.25rem,2.4vw,1.7rem);font-style:italic;color:var(--ink2);border-left:4px solid var(--accent)}

/* Foto do hero — impacto, moldura premium */
.hero-visual{position:sticky;top:110px}
.hero-photo{margin:0}
.hero-photo-frame{position:relative;border-radius:28px;overflow:hidden;box-shadow:var(--shadow);border:1px solid var(--gold);transform:rotate(1deg)}
.hero-photo-frame img{display:block;width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:center 20%}
.hero-photo-badge{position:absolute;left:16px;bottom:16px;background:var(--ink);color:var(--cream);font-weight:800;font-size:.82rem;letter-spacing:.12em;text-transform:uppercase;padding:10px 14px;border-radius:999px;border:1px solid var(--gold)}
.hero-photo figcaption{margin-top:16px}
.hero-photo figcaption strong{display:block;font-family:var(--font-display);font-size:1.25rem;line-height:1.35}
.hero-photo figcaption span{display:block;color:var(--muted);margin:6px 0 10px}
.hero-photo figcaption a{font-weight:800;color:var(--accent-dark);text-decoration:none}
.hero-photo figcaption a:hover{text-decoration:underline}
.phone{margin:0 auto;max-width:330px;background:var(--ink);border-radius:38px;padding:14px 12px 18px;color:#fff;box-shadow:var(--shadow);transform:rotate(1.5deg)}
.phone-top{display:flex;justify-content:space-between;font-size:.72rem;opacity:.75;padding:4px 10px 12px}
.story-stage{min-height:430px;border-radius:26px;padding:26px 22px;background:linear-gradient(160deg,#3a332e,#17130f 60%,#000);position:relative;overflow:hidden}
.story-stage::after{content:"";position:absolute;inset:0;background:radial-gradient(300px 200px at 20% 0%,rgba(255,255,255,.28),transparent 60%);pointer-events:none}
.story-slide{display:none;position:relative;z-index:1}
.story-slide.active{display:block;animation:fadeUp .5s var(--ease) both}
.story-kicker{font-size:.72rem;font-weight:800;letter-spacing:.22em}
.story-big{font-family:var(--font-display);font-size:1.95rem;line-height:1.15;margin:.5em 0}
.story-small{color:rgba(255,255,255,.88)}
.story-tag{display:inline-block;margin-top:18px;background:rgba(255,255,255,.18);border:1px solid rgba(255,255,255,.4);padding:8px 14px;border-radius:999px;font-weight:700;font-size:.9rem}
.story-cta{background:#fff;color:var(--ink)}
.story-dots{display:flex;gap:8px;margin-top:14px}
.dot{flex:1;border:0;border-radius:999px;padding:11px 6px;background:rgba(255,255,255,.14);color:#fff;font-weight:700;cursor:pointer}
.dot.active{background:var(--accent)}
.hero-caption{text-align:center;font-size:.88rem;color:var(--muted);max-width:330px;margin:14px auto 0}

/* Seções */
section{padding:72px 0}
.pain{background:var(--white)}
.pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:28px}
.pain-grid article{background:var(--cream);border-radius:var(--radius);padding:26px}
.pain-grid span{font-family:var(--font-display);color:var(--accent-dark);font-size:1.4rem}
.pain-close{font-size:1.2rem;max-width:760px;margin-top:28px}
.formats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:30px}
.format{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:26px;transition:transform .3s var(--ease),box-shadow .3s}
.format:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.format-num{font-family:var(--font-display);font-size:2rem;color:var(--accent)}
.niches{margin-top:26px;background:var(--cream2);border-radius:var(--radius-sm);padding:20px 24px}
.niches p{margin:.35em 0}
.benefits{background:var(--ink);color:var(--cream)}
.benefits .eyebrow{color:var(--nude)}
.benefit-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:30px}
.benefit{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:var(--radius);padding:28px;transition:transform .3s var(--ease)}
.benefit:hover{transform:translateY(-4px)}
.benefit p{color:rgba(251,247,241,.82)}
.icon{display:inline-grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--accent);color:#fff;font-size:1.2rem;margin-bottom:12px}
.steps{list-style:none;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:30px;counter-reset:step}
.steps li{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:26px}
.testi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:30px}
.testi-grid-4{grid-template-columns:repeat(4,1fr)}
.testi{margin:0;background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:28px}
.testi-badge{display:inline-block;font-size:.68rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-dark);background:var(--cream2);border:1px solid var(--gold);padding:5px 10px;border-radius:999px;margin-bottom:14px}
.testi blockquote{margin:0;font-family:var(--font-display);font-size:1.22rem;line-height:1.45}
.testi figcaption{margin-top:20px;border-top:1px solid var(--line);padding-top:14px}
.testi figcaption span{display:block;color:var(--muted);font-size:.9rem}

/* Bastidor / take */
.backstage{background:var(--ink);color:var(--cream)}
.backstage .eyebrow{color:var(--nude)}
.backstage-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
.backstage-list{list-style:none;padding:0;margin:26px 0}
.backstage-list li{padding:12px 0;border-top:1px solid rgba(255,255,255,.16)}
.backstage-list li:last-child{border-bottom:1px solid rgba(255,255,255,.16)}
.backstage-list strong{color:var(--nude)}
.backstage .lead{color:rgba(250,246,240,.85)}
.backstage .micro{color:rgba(250,246,240,.65)}
.backstage-video{margin:0}
.backstage-video video{display:block;width:100%;max-width:380px;margin:0 auto;aspect-ratio:9/16;object-fit:cover;border-radius:28px;border:1px solid var(--gold);box-shadow:0 24px 50px rgba(0,0,0,.45);background:#000}
.backstage-video figcaption{text-align:center;color:rgba(250,246,240,.7);font-size:.9rem;margin-top:14px}

/* Feedbacks reais */
.feedback-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:30px;align-items:start}
.feedback{margin:0;background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:18px}
.feedback img{display:block;width:100%;height:auto;border-radius:16px;border:1px solid var(--line)}
.feedback figcaption{margin-top:16px}
.feedback figcaption strong{display:block}
.feedback figcaption span{display:block;color:var(--ink2);margin-top:6px}

/* FAQ */
.faq-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:48px;align-items:start}
.accordion details{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-sm);padding:20px 24px;margin-bottom:12px}
.accordion summary{cursor:pointer;font-weight:800;font-size:1.05rem;list-style:none;display:flex;justify-content:space-between;gap:16px}
.accordion summary::after{content:"+";color:var(--accent-dark);font-size:1.4rem;line-height:1}
.accordion details[open ] summary::after{content:"−"}
.accordion p{color:var(--ink2)}

/* CTA final */
.final-cta{background:linear-gradient(150deg,#7a3d2e,#201816 70%);color:#fff;text-align:center}
.final-cta h2{max-width:820px;margin-left:auto;margin-right:auto}
.qualifier{max-width:820px;margin:32px auto 0;display:grid;grid-template-columns:1fr 1fr 1fr;gap:12px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.18);padding:22px;border-radius:var(--radius);text-align:left}
.qualifier label{font-weight:700;font-size:.92rem}
.qualifier select{width:100%;margin-top:8px;padding:13px;border-radius:10px;border:0;font:inherit;background:#fff;color:var(--ink)}
.qualifier button{grid-column:1/-1}
.final-hook{font-family:var(--font-display);font-style:italic;font-size:1.35rem;margin-top:34px}

/* Footer + CTA flutuante */
.footer{background:var(--ink);color:rgba(251,247,241,.85);padding:56px 0 30px}
.footer .logo-text{color:#fff}
.footer-grid{display:grid;grid-template-columns:1.4fr .8fr 1fr;gap:32px}
.footer a{text-decoration:none}.footer a:hover{color:#fff}
.footer nav{display:flex;flex-direction:column;gap:10px}
.footer-bottom{border-top:1px solid rgba(255,255,255,.16);margin-top:36px;padding-top:20px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:.88rem;color:rgba(251,247,241,.6)}
.sticky-cta{display:none}

/* Animação de entrada */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .6s var(--ease),transform .6s var(--ease);transition-delay:var(--d,0s)}
.reveal.visible{opacity:1;transform:none}
@keyframes fadeUp{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}

@media (max-width:900px){
  .hero-grid,.faq-grid,.backstage-grid,.feedback-grid{grid-template-columns:1fr}
  .hero-visual{position:static}
  .proof{grid-template-columns:1fr 1fr}
  .pain-grid,.formats,.benefit-grid,.steps,.testi-grid{grid-template-columns:1fr 1fr}
  .qualifier{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
  .nav,.header .btn-small{display:none}
  .menu-btn{display:block}
  .sticky-cta{display:flex;position:fixed;left:16px;right:16px;bottom:16px;z-index:60;background:var(--accent);color:#fff;text-decoration:none;font-weight:800;justify-content:center;padding:16px;border-radius:999px;box-shadow:0 16px 30px rgba(0,0,0,.28)}
  body{padding-bottom:76px}
}
@media (max-width:560px){
  .pain-grid,.formats,.benefit-grid,.steps,.testi-grid,.proof{grid-template-columns:1fr}
  .story-stage{min-height:400px}
}
@media (prefers-reduced-motion:reduce){
  *{animation-duration:.01ms!important;transition-duration:.01ms!important}
  html{scroll-behavior:auto}
}